7
Measurement for Advertiser Experience
Mathematics of Ad Delivery
Preface
1
Introduction
2
Targeting using First-Party Data
3
Targeting using Third-Party Data
4
Pacing for Optimization
5
Event Predictions for Optimization
6
Measurement of Platform
7
Measurement for Advertiser Experience
8
Measurement for User Experience
9
Game Theory
10
Forecasting
References
7
Measurement for Advertiser Experience
Warning
🚧 This chapter is a work in progress.
Maths: causal measurement with ITT! causal trees!
6
Measurement of Platform
8
Measurement for User Experience