6
Measurement of Platform
Mathematics of Ad Delivery
Preface
1
Introduction
2
Targeting using First-Party Data
3
Targeting using Third-Party Data
4
Pacing for Optimization
5
Event Predictions for Optimization
6
Measurement of Platform
7
Measurement for Advertiser Experience
8
Measurement for User Experience
9
Game Theory
10
Forecasting
References
6
Measurement of Platform
Warning
🚧 This chapter is a work in progress.
Maths: Wilson CI!
5
Event Predictions for Optimization
7
Measurement for Advertiser Experience