3 Targeting using Third-Party Data

Mathematics of Ad Delivery

Preface
1 Introduction
2 Targeting using First-Party Data
3 Targeting using Third-Party Data
4 Pacing for Optimization
5 Event Predictions for Optimization
6 Measurement of Platform
7 Measurement for Advertiser Experience
8 Measurement for User Experience
9 Game Theory
10 Forecasting
References

3 Targeting using Third-Party Data

Warning

🚧 This chapter is a work in progress.

Maths: logistic regression!

Use Observable to render example output of a logistic regression?

2 Targeting using First-Party Data

4 Pacing for Optimization